Google Ads
Contextual Advertising Course
This course will teach you how to launch profitable advertising campaigns in Google Ads from scratch. You will learn in practice how to set up campaigns, select keywords, analytics and optimization for real business tasks.
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Practice with real examples
we work with your project or analyze cases to immediately apply knowledge.
Expert support
answers to questions 24/7 and analysis of errors so that you do not get stuck on difficult moments.
Guaranteed result
if the course does not give you the necessary skills, we will return the money without questions.
Experts are top PPC
specialists with extensive experience in the industry.
What is Google Ads
Google Ads is Google's largest contextual advertising platform, with a 37.2% market share (Facebook - 19.6%). Google processes over 160 billion queries monthly, 36% of which are on mobile and 74.5% on PC. Over 40% of search clicks are on the first three paid spots.

Google Ads specialists are among the most sought-after in the digital sphere: companies are ready to pay for those who know how to turn an advertising budget into profit. After all, they:
Save the budget
Сompetent settings reduce the cost of a lead and eliminate the "drain" of money on useless clicks.
Increase sales
Precise settings of audiences and rates increase conversion even in competitive niches.
Quickly adapt
Google algorithms change, and only trained specialists can instantly change strategies.
Measure the result
Without analytics, advertising is blind: they know which ads work and which ones need to be turned off.
Who is this course for?
For digital beginners
if you are just starting to work with advertising, the course will provide structured knowledge and practice to start in the profession.
For marketers and SMM specialists
it will help expand skills, move to performance marketing and increase income.
For business and startup owners
it will teach you how to launch advertising on your own, control contractors and reduce the advertising budget without losing sales.
For sales and product managers
understanding the principles of Google Ads will allow you to more accurately set up funnels and increase conversion.
Why You Should Take Google Ads Training
A Constant Flow of Customers
Search advertising campaigns provide a continuous flow of new customers and help businesses stay afloat even during periods when the site's position deteriorates or economic difficulties arise.
A target audience with high solvency
More than 40% of clicks on Google search results fall on the first three paid places, which allows you to most effectively interact with users who are ready to buy.
Excellent return on advertising investments
On average, companies receive about two dollars in profit for every dollar invested in Google Ads, which makes such advertising one of the most profitable promotion tools.
Increased brand awareness
Advertising in Google Ads can increase your brand awareness by up to 80% in a short period of time, making it more noticeable and memorable for the target audience.
Building consumer trust
More than 45% of users do not differentiate between paid ads and organic search results, which helps to create a positive image and trust in your business.
The ability to experiment
with ideas and offers
Contextual advertising gives you the chance to launch test campaigns to assess audience reaction and determine the most effective approaches to promoting new products or services.
Course program
Module 1: Introduction to contextual advertising. Types of advertising
  • What is contextual advertising
  • Goals and objectives of contextual advertising. Advantages and disadvantages
  • Google Ads auction
Module 2: Getting started with Google Ads
  • Account structure
  • Registration. Payment methods
  • Getting to know the interface
Module 3: Company Creation. Semantics, Budget, Landing Pages
  • Concept of semantic core
  • Stages of working with keywords.
  • Choosing the main directions for displaying ads
  • Analysis of key queries by topic and forming a budget for search advertising
  • Analysis of landing pages for advertising
  • Grouping semantics
  • Types of keyword matching
  • Exclusion of non-target queries, use of negative words
  • Cross-minus
Module 4: Starting a Business. Ads, Bid Strategies, Audiences
  • Basic Ad Types
  • Ad Extensions
  • Editorial Requirements for Creating Ads
  • Choosing a Google Ads Bid Strategy
Module 5: Setting up analytics. Conversion tracking
  • Creating a Google Analytics account. Basic concepts.
  • Creating a Google Tag Manager account. Basic concepts.
  • Installing the analytics code on the site (via Tag Manager)
  • Setting up goals in Google Analytics (submitting a form, clicking a button)
  • Call tracking. Call tracking
Module 6: Working with Google Ads Editor
  • Creating campaigns in Google Ads Editor
  • Google Ads Editor interface
  • Making bulk edits
Module 7: Analysis of Results and Optimization of an Advertising Campaign
  • Principles of Advertising Campaign Analytics.
  • Important Reports for Analyzing Advertising Campaign Results
  • The Concept of Attribution. Choosing an Attribution Model for Conversions.
  • Conclusion
Module 8: Bonus
  • Bonus Lecture
Our experts are practicing professionals
Our experts are practicing professionals
Ivan Burach
Head of PPC at Webpromo
8+ years in contextual advertising

Certified Google Ads specialist (6 active certifications)
Anna Koval
PPC strategist (automation expert)
5+ years in performance marketing

Implemented bid automation in 50+ campaigns (saving up to 25% of the budget)
Maxim Shevchenko
Analytics and attribution specialist
7 years in digital (CRO and PPC)
Olga Semenyuk
Local business expert
4+ years in geo-dependent advertising (medicine, services, franchises)

Launched 120+ campaigns with CPO (cost per order) below the market by 30%
Certificate
After successfully finishing all lessons and hands-on tasks, you'll be awarded an official certificate to enhance your professional profile.
Choose the right plan
Introductory
$11
  • Curriculum - 2 modules
  • Study materials
  • No feedback
  • Access to the course - 1 week
  • No certificate
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Basic
$55
  • Curriculum - 6 modules
  • Study materials
  • Downloadable resources
  • Practice exercises
  • Homework check
  • Chat for students and tutors
  • Access to the course - 2 months
  • Certificate
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Standard
$60
  • Curriculum - 8 modules
  • Study materials
  • Downloadable resources
  • Practice exercises
  • Homework check
  • Chat for students and tutors
  • Access to the course - 8 months
  • Certificate
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VIP
$72
  • Individual support
  • Training program - 8 modules
  • Training materials
  • Downloadable resources
  • Practical exercises
  • Homework check
  • Analysis and recommendations
  • Chat for students and teachers
  • Access to the course - 18 months
  • Certificate
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Corporate
$650
  • Groups of 5-10 people
  • Training program - 8 modules
  • Training materials
  • Downloadable resources
  • Practical exercises
  • Homework check
  • Chat for students and teachers
  • Access to the course - 12 months
  • Certificate
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100% Money Back Guarantee
We remain flexible to meet your needs. That's why we guarantee a full refund if you change your mind within three days.
Testimonials from our alumni
Alina
I came with zero experience — I was afraid to even go to Google Ads. Thanks to step-by-step lessons and checking homework, I launched my first campaign for a client in a month (and he received 12 applications!). Now this is my main profession — thanks for the warm support and clear instructions!
Kirill
Previously, I was just wasting my budget — it seemed like Google Ads wasn’t working. But after analyzing my mistakes in the course (especially the module on audiences!), the cost per lead dropped by 3 times. Now advertising brings in 70% of clients — and I control the process myself.
Zhenya
Added Google Ads settings to my services — and doubled my income in 2 months. The course gave me not only knowledge, but also templates for commercial offers (clients are delighted with the transparent analytics). Special respect for answering my million questions in the chat!
Alex
We launched with a small budget — every penny counts. Thanks to the course, we learned to test hypotheses cheaper than competitors: the first sales were already in the second week. If it weren't for this course, we probably would have closed the business...
Maria
After the course certification, I was promoted to PPC manager (and got an extra $300 to my salary!). I work with international clients - everything that was explained here about cross-regional campaigns turned out to be invaluable.
Answers to common questions
What documents will I receive at the end of the course?
You will receive a certificate of completion if you have completed all parts of the course and completed all assignments.
How many hours per week will I need to devote to the training on the platform?
It depends only on you. On average, platform users study between 8 and 12 hours per week.
What should I do if I find that the course isn't right for me?
If the course isn't what you expected, we offer a money-back guarantee. You can request a full refund after the first three lessons, and from the fourth lesson onward, we'll calculate the refund amount or assist you in selecting another course.
How does the training work?
You will be able to study the materials at your convenience, without taking time off work. The training package is based on modern, effective materials. Training and all materials are available anywhere, 24 hours a day, 7 days a week, within the time limits of your tariff.